In a surprising move, Apple has announced today that it will adopt the RCS (Rich Communication Services) messaging standard. The feature will launch via a software update “later next year” and bring a wide range of iMessage-style features to messaging between iPhone and Android users.
Apple’s decision comes amid pressure from regulators and competitors like Google and Samsung. It also comes as RCS has continued to develop and become a more mature platform than it once was.
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Ironically, despite Apple’s whining to get to this point, between this, and the EU forcing them to adopt USB-C, and, hopefully 3rd party stores and browsers, I may consider an iPhone for my next phone.
It’s a pity you almost need to point a gun to their head for them to consider unshittifing their products.
Yeah. My iphone fanatic of a friend was complaining about something on hers the other day, and was like “Why doesn’t Apple just do {whatever}?”
My reply was basically that Apple didn’t become a trillion dollar company by giving customers what they want. They became a trillion dollar company by telling customers what they want and marketing the crap out of it.
The elephant in the room is impending legislation in the European Union that could’ve ultimately required Malus to open up iMessage.
Ladies and gentlemen, may I introduce you to The Brussels Effect!
Apple is being Brusseled 🙂
When will I be able to use RCS in other messaging apps than Google Messages on Android?
Love to see Apple being forced into making good decisions against their will.
