Where have all the users gone? How Google's actions could degrade the open internet and what publishers can do to stop it. | The Current
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How Google's actions could degrade the open internet and what publishers can do to stop it.
  • captainastronaut@seattlelunarsociety.orgEnglish
    27·
    8 months ago

    The Current is owned and operated by TradeDesk, the largest ad platform outside of Google. UID2 is their own initiative. So to say this article is biased is… mild.

    • snowe@programming.devEnglish
      12·
      8 months ago

      Thanks for the context. You can really tell by reading it too, they’re clearly trying to make it sound like companies can’t exist without tracking users, absolutely batshit insane.

    • brsrklf@jlai.luEnglish
      4·
      8 months ago

      Well that certainly explains why they want people to believe tracking users is an absolute necessity for advertisers.

  • brsrklf@jlai.luEnglish
    15·
    8 months ago

    Perpetuating the lie advertisers have been pushing for at least two decades that untargeted advertisement is absolutely worthless.

    Without cookies, advertisers still know from where you’re connected and what type of content you are currently consuming, it’s not like they are completely blind. It was enough for any media that is not the internet.