Secret Invasion uses AI for its opening credits, as Marvel sinks deeper into the pit of devaluing art and VFX
I think they were hoping to lean into the uncanny valley of AI art to cause a sense of imbalance/discomfort to fit the whole secret invasion theme. And of course save a boatload of money along the way.
I’m not necessarily against it as a concept 'cause I think art will survive AI as it survived digital painting, photography, and loads of other revolutions before. But it really is kind of a slap in the face to the artists that got Marvel where it is today.
I’ve not seen it yet but the first thing I said when someone told me was “yeah, that makes sense for secret invasion”
I liked it. They used the issues of AI generated images to their advantage. Like the flickering, which everyone is trying fight with, really showed that skrulls can be anyone anywhere. As you said it shows the uncertainty and chaos which is happening
No, it isn’t …in response to the rage bait headline. It was an “artist” choice by the show runner(s). Was it good one? YMMV. To me, it looked like most of these abstracty opening credit sequences you see these days. I fully support artists getting opportunities and $$$ they deserve. But this mediocre credit sequence would not have caused any eyes to bat if it weren’t for a few rage-bait tweets and headlines capitalizing on tangentialy related recent news. Who even watches them after the first episode when the “skip intro” prompt shows up? Except GoT…those credits slapped and gave tidbits about the episode.
If anything, I think there’s an interesting discussion to be had about the future generative art in consumer media, and as an inevitable tool -like so many other balked at new technologies- in Art or any other discipline.
