‘Megalopolis’ Trailer’s Fake Critic Quotes Were AI-Generated, Lionsgate Drops Marketing Consultant Responsible For Snafu
variety.com
Lionsgate has dropped the marketing consultant who included AI-generated quotes from critics in the latest "Megalopolis" trailer.

Lionsgate has parted ways with Eddie Egan, the marketing consultant who came up with the “Megalopolis” trailer that included fake quotes from famous film critics.

The studio pulled the trailer on Wednesday, after it was pointed out that the quotes trashing Francis Ford Coppola’s previous work did not actually appear in the critics’ reviews, and were in fact made up.

  • Voroxpete@sh.itjust.works
    6·
    3 months ago

    Fucking called it. The moment the first version of this story was posted I said it was going to turn out to be ChatGPT.

    How are there still people out there falling for this shit? What fucking rock do they live under?

    • TheFriar@lemm.eeM
      4·
      3 months ago

      You mean how are there professionals falling for the ease of using chatGPTinstead of just searching for a fucking real review? Because I honestly have zero idea. Why do people even use it at all?

      • Voroxpete@sh.itjust.works
        4·
        3 months ago

        Exactly. After the fucking law firm almost got disbarred because it made up fake cases you’d think people would start to get the message that this is not a safe tool to use in a professional setting.