‘Megalopolis’ Trailer’s Fake Critic Quotes Were AI-Generated, Lionsgate Drops Marketing Consultant Responsible For Snafu
variety.com
Lionsgate has dropped the marketing consultant who included AI-generated quotes from critics in the latest "Megalopolis" trailer.

Lionsgate has parted ways with Eddie Egan, the marketing consultant who came up with the “Megalopolis” trailer that included fake quotes from famous film critics.

The studio pulled the trailer on Wednesday, after it was pointed out that the quotes trashing Francis Ford Coppola’s previous work did not actually appear in the critics’ reviews, and were in fact made up.

  • technocrit@lemmy.dbzer0.com
    2·
    3 months ago

    It’s not a toy. It’s a data averaging function. Unless the data suddenly increases exponentially, it will always be at this point of uselessness. Thus the attempts to steal everyone’s data (even though it still won’t be enough)…