• HeartyBeast@kbin.social
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    1 year ago

    Why is this the thing the country cares about

    Because The Sun has run it on their front page four 4 days now and the coverage has been amplified by the rest of the Murdock outlets. They hate the BBC. The BBC News then had to run it front-and-centre to avoid it looking complascent/covering up. Meanwhile the mystery-identity angle sent social media into overdrive. It was a perfact storm.