the problem is that they’re also one of the more expensive options. And they have a pretty bad reputation for quality now. So a 7,500 price increase is probably going to push people to look for higher quality at the 40 thousand price range, or for one of the cheaper options in the 30 thousand range. Assuming they don’t just go for a Prius instead.
Antidotal but as someone who bought a model 3 in 2018 and still likes the car, the next car a buy won’t be a Tesla because I don’t want to support or be associated with Elon.
the problem is that they’re also one of the more expensive options. And they have a pretty bad reputation for quality now. So a 7,500 price increase is probably going to push people to look for higher quality at the 40 thousand price range, or for one of the cheaper options in the 30 thousand range. Assuming they don’t just go for a Prius instead.
Imo anyone considering a Tesla won’t really care about the price and quality, for the reasons you describe. They’re there for the brand.
Yah, but musk has been doing some serious brand damage lately, so can they really keep selling on that?
Antidotal but as someone who bought a model 3 in 2018 and still likes the car, the next car a buy won’t be a Tesla because I don’t want to support or be associated with Elon.