NBC News reports that data from Sensor Tower and Similarweb indicates that the newly released social media platform from Meta has seen a drop off in attention from users. Sensor Tower Data suggests that on Tuesday and Wednesday, daily active users dropped 20% from Saturday while time spent on the platform fell 50% from 20 minutes to 10 minutes. Similarweb’s data reportedly paints a picture equally as grim as daily active users dropped 25% from a peak on July 7 to Monday, while time spent on the app dropped over 50% from 20 minutes to 8 minutes.
at scale they can probably eat this, but i think it was telling even on launch day they only managed an average of about three posts per registered user. that’s a level of engagement we’re at, and we have a higher barrier for entry (and probably more entropic drop-off) than they do. the trend is not great for Threads, despite the bungling going on with Twitter and BlueSky, and Mastodon acting as a distant third-wheel
at scale they can probably eat this, but i think it was telling even on launch day they only managed an average of about three posts per registered user. that’s a level of engagement we’re at, and we have a higher barrier for entry (and probably more entropic drop-off) than they do. the trend is not great for Threads, despite the bungling going on with Twitter and BlueSky, and Mastodon acting as a distant third-wheel