This is where your thinking doesn’t align with modern day Capitalists. You’re thinking about the scenario where it might not make a profit, but the capitalists think about the scenario where it could make a profit. It’s a question of potential. If there is potential to make even more money (and in this case there is) then that’s a business case that needs to be explored. It ultimately doesn’t matter if it actually makes them less money, the potential gains matter more.
This is where your thinking doesn’t align with modern day Capitalists. You’re thinking about the scenario where it might not make a profit, but the capitalists think about the scenario where it could make a profit. It’s a question of potential. If there is potential to make even more money (and in this case there is) then that’s a business case that needs to be explored. It ultimately doesn’t matter if it actually makes them less money, the potential gains matter more.