I’m 98% sure this is a lie told by marketing agencies who base it on biased research.
Rearranging a store means closing it for often days, investing in additional staff hours, contractors, etc., having the staff work slower for the next week until they get the hang of the new structure.
And the result is two people buying a pack of butter more during the next week?
And think about it, that scheme only works for customers who already know the store. So they’re regulars. If they buy more butter this week, they’ll buy less butter next week - because they still have butter.
I’m not saying you are wrong but when I worked at Walmart if we rearranged anything it was just done by isle while the store was open and when we would go to scan a product it just told us what spot it goes in
Honestly though like the store app will let me pull up exact item locations where the normal app just says it’s in an aisle I wish more stores did it too it’s really handy
Marketing. The longer the search, the better the chance you buy other things.
I’m 98% sure this is a lie told by marketing agencies who base it on biased research.
Rearranging a store means closing it for often days, investing in additional staff hours, contractors, etc., having the staff work slower for the next week until they get the hang of the new structure.
And the result is two people buying a pack of butter more during the next week?
And think about it, that scheme only works for customers who already know the store. So they’re regulars. If they buy more butter this week, they’ll buy less butter next week - because they still have butter.
I’m not saying you are wrong but when I worked at Walmart if we rearranged anything it was just done by isle while the store was open and when we would go to scan a product it just told us what spot it goes in
If the website could just tell me what aisle things are in then I wouldn’t care. (Some stores do this, not all.)
Honestly though like the store app will let me pull up exact item locations where the normal app just says it’s in an aisle I wish more stores did it too it’s really handy