OpenAI, Alphabet, Meta, Anthropic, Inflection, Amazon, and Microsoft committed to developing a system to “watermark” all forms of content, from text, images, audios, to videos generated by AI so that users will know when the technology has been used.
The watermark would likely be comprised of a few different methods to embed marker pixel sets that would be difficult/impossible to see in addition to ones that are visible. Think printed currency. I’m not saying there won’t be an arms race to circumvent it like drm, or bad actors who counterfeit it, but the work should be done to try to ensure some semblance of reliability in important distributed content.