The implication is that Apple’s language is very specifically implying this is a fee-for-service product, but that they are waiving that cost for a defined time period. They may extend that again, or several more times, but they are going out of their way to NOT say it’s just free, or simply an included feature e.g. FindMy.

If their intent was to have it be an included service, they would NOT include the language about how long it will remain free.