“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

  • adamantris@feddit.de
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    1 year ago

    Reading this shit makes my blood boil. Is it too much to ask to not be simmered down to a product instead of a human?

    Of course it is

  • briongloid@lemmy.ml
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    1 year ago

    So paid manipulation of the sub that was designed to inform users of genuinely good quality products, this probably will be the case for every major subreddit about any consumer product.

    Reddit is about to go significantly downhill.

  • Zamboniman@lemmy.ca
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    1 year ago

    by tapping into our differentiated value as a hub for actionable conversation

    Ugh… That marketing language makes me cringe hard.

  • Andreas@feddit.dk
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    1 year ago

    This made me realize that I relied on Reddit a lot to decide on making tech-related purchases. I assumed that the contributors to Reddit’s tech subs are enthusiasts who genuinely want to help others improve their systems and avoid scams. Thank you Reddit for being so open about sneaking sponsored content into discussions so that I can stop trusting your site!

    • socsa@lemmy.ml
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      1 year ago

      For a long time it was trivially easy to spot the ads and shills, especially on reddit. It’s definitely getting harder and LLMs are going to make it even worse.

      But this is kind of why I don’t understand the butthurt reddit is having over third party apps. They are clearly pushing for a much more guerilla model for marketing which doesn’t rely on traditional ads. If they can actually make that work, the ability to push impressions through the API would make them very rich.

        • planish@sh.itjust.works
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          1 year ago

          As a large language model, I think it is important to allow consumers to decide whether or not they personally appreciate being surprised and delighted by interactions with their favorite brands wherever they go online. vInfluencers such as myself are driving millions of consumer × brand collaborations every day across all platforms and channels, by delivering aspirational role model stories optimized to drive action.

  • Crackhappy@lemmy.world
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    1 year ago

    Well now I’m glad I deleted my entire history as well as my account. FUCK THAT. I haven’t been on FB, Twitter or any of that other data grubbing bullshit in years.

        • azimir@lemmy.ml
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          1 year ago

          Based on how Reddit keeps data, that’ll either make a massive legal overhead while they try to sort out the legal basis for keeping the data, then again for using it with 3rd party advertisers, then again when they’re told to delete it after a limited lifespan.

          Or, Reddit goes 100% dark in the EU.

          • Taubin@lemmy.ml
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            1 year ago

            Or they completely ignore and it and nothing happens until someone actually sues them and it goes through the courts, which could take years.

            • Klame@lemmy.ml
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              1 year ago

              I don’t have to sue them, in France if someone fucks with my data I can create a case on the CNIL website (the National Comission of IT and freedom) and tell on the idiots.

              Then the CNIL takes them on, and brings out the hammer of the law if needed.

  • Showervagina@sh.itjust.works
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    1 year ago

    Jesus Christ Reddit just announce an sdk or that you’re working on a way to get ads in third party apps. That would solve everything.

    • DrQuint@lemmy.ml
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      1 year ago

      Reddit has been trying to copy Facebook has been reddit’s motto for a while.

      “EXCEPT for Facebook Marketplace. Nuh uh, stop teying to make money for yourselves stupid redditors” and then they banned gun and gun accessory subs. Followed by gacha game subs, which was weird, but I guess some people sold packs and accounts.

  • Slayer 🦊@lemmy.fmhy.ml
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    1 year ago

    As someone who runs a small buisness and has paid for ads online. Why the hell would I want an ad on a platform where half of its users are planning to jump ship?

    • StarManta@lemmy.world
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      1 year ago

      That’s overestimating the number of users who are planning to jump ship for sure. We are the noisy ones because we have a lot to complain about right now. It probably more like 1-5% that are planning to leave Reddit indefinitely.

      The key word though is “planning”. Because that 1-5% contains an outsized portion of the biggest moderators, content creators, and active users. After we jump ship, Reddit is going to have more spam and abuse (and learn the value of the free moderation they’ve been getting up til now), and less valuable content once you get through that. So Reddit might end up losing half its users as it becomes more useless, even if it’s only a small fraction that’s planning to leave right now.

      • zalack@lemmy.ml
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        1 year ago

        People forget that there is a huge bias in online engagement towards whoever is unhappy with a thing. You see it in gaming subs all the time. People who like the game tend to… play the game, while people who have a bone to pick are the ones who put it down and vent their frustrations online.

        Even if 80% of the comments about a game are negative, that 80% might all come from 15% of the player base who dislike it.

        I fear the same thing is happening with Reddit. It’s a very engaged 5% that’s making up 90% of the comments.

        I do hope I’m either wrong, or without that 5%, content quantity and/or quality drops enough to impact casual users’ screen time.

      • Tetreo@sopuli.xyz
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        1 year ago

        My reaction upon reading this is that I think you’re expecting too much, I think reddit will be fine without me, you or everyone else leaving.

        That’s okay though, the platform doesn’t need to fail for you to be happy moving on from it.

        • laxu@lemmy.ml
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          1 year ago

          It’s a stupid move from Reddit because all they needed to monetize 3rd party apps was to offer fair API pricing that the 3rd party devs could pass onto their users. Or alternatively tie 3rd party app API usage to having a Reddit premium account which directly brings the money to Reddit.

          On a platform heavily built upon the content provided by users, what could happen is that the platform loses the people who were writing good content and retains the people posting fluff - low effort memes, links to clickbait articles etc. That’s going to eventually push away users who were looking for more than that.

          On top of that if moderators leave, that leaves the platform open for a flood of spammers, scammers, bots etc which annoys the people still using it, eventually making more leave.

          Pushing more ads is just another nail in that coffin.

  • maynarkh@lemmy.ml
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    1 year ago

    uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation

    This is peak corporate-speak. Is this real or satire?

    • PossiblyCapable23@lemmy.ml
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      1 year ago

      I see someone isn’t thinking outside the box for scalable solutions incorporating our corporate values - given all the moving parts, we need to leverage best practices in order to get buy in from all parties.

  • loathesome dongeater@lemmygrad.ml
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    1 year ago

    These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation

    I am a bit slow but what does this even mean? Looks like corporate speak cranked up to 11.