It’s hard to imagine that companies are just happily pissing away money on advertising for absolutely no reason. I agree that standard banner ads you see in articles seems pretty useless, but I can imagine other formats being more effective. Youtube ads, either as part of the content or interrupting it, seem decently effective, given that they’re essentially the equivalent of TV ads. Speaking personally, I actually went to a cabaret-style show recently that I learned about through an Instagram ad, and had a really great time there. The performer asked how people had heard about it, and quite a lot were through Instagram.
And suffice it to say that, given that the title of this show is “Spooky and Gay”, that ad was very much targeted lol, and effectively. I honestly can’t say I’m that upset about it. I don’t think it’s so much the very concept of targeted advertising that I dislike so much as just the fact that it’s so often done very poorly.
Does it not work though?
It’s hard to imagine that companies are just happily pissing away money on advertising for absolutely no reason. I agree that standard banner ads you see in articles seems pretty useless, but I can imagine other formats being more effective. Youtube ads, either as part of the content or interrupting it, seem decently effective, given that they’re essentially the equivalent of TV ads. Speaking personally, I actually went to a cabaret-style show recently that I learned about through an Instagram ad, and had a really great time there. The performer asked how people had heard about it, and quite a lot were through Instagram.
And suffice it to say that, given that the title of this show is “Spooky and Gay”, that ad was very much targeted lol, and effectively. I honestly can’t say I’m that upset about it. I don’t think it’s so much the very concept of targeted advertising that I dislike so much as just the fact that it’s so often done very poorly.