The ad companies are complaining. This is either a farce or Google is doing something actually useful this time.
The ad companies are complaining that another ad company is building a monopoly over ad data
Google’s tools for replacing cookies are intended to help the industry meet business goals while respecting consumer privacy, they said.
There isn’t light at the end of the tunnel, it’s another train coming.
Whenever Google says something like “respecting consumer privacy,” I expect the worst.
They’ll “respect privacy” just like they “don’t share or sell” our data.
I love Google’s idea of “privacy”.
We will protect users privacy by ensuring they only give all their data to us.
It’s really “security.” Every big tech company is trying to sell us on “security” over privacy, because as we all know, they are 100% secure and have no data breaches. In fact, it’s even against the law to hack them!
“Killing Cookies” is not the same as “Killing Third-Party Cookies”
It’s should be removing Google competitors ability to track users. By leveraging their monopoly on web browsing technology.
Google’s changes target third-party cookies the online ad industry places on websites to track users around the internet.
Literally what they are doing.
1st party cookies are not affected.
So does anyone know more about what “replacement technologies” Google is rolling out? The article doesn’t really go into it.
Google leads the way now?
