The only episodes of Bluey that I’ve seen are the cricket one and the State of Origin one, so I don’t think I’m best-placed to answer, but I would say it’s slightly more than @GoodEye8@lemm.ee gives it credit for. It helps role model good parent-child relationships, engages with adults emotionally. But unlike Avatar, which engages you emotionally entirely on its own merits, Bluey engages with your inner child or your parental instinct in an amazingly effective (but quite different and difficult to compare to Avatar) way.