The previous photo by @andyquest@sh.itjust.works was not fake, but rather real.
It’s called AP x Swatch Royal Pop and it can be found here
https://www.swatch.com/en-en/royal-pop.html

Release date May 16 and the price I see is € 385,00 to € 400. Movement :Mechanical
Water resistant : 2 Bar
Collection Category :ROYAL POP
Packaging type :Special
Diameter :40 mm
Thickness :8.4 mm
Case Material :SWATCH BIOCERAMIC

free to judge and anything you may want.
I find it awful, but hey, its my taste after all.