I was in the Army and I hated most aspects of it. But one thing I really liked was the uniform. Just waking up and putting on the BDUs and not having to think about what to wear was great. Also, it eliminates comparison between others. You don’t have to worry if you’re under-dressed or over-dressed cause you are wearing the same thing as everyone else.
It worked in Star Trek, right? Well, unless you were a redshirt.
Clothing companies are telling you what to wear if you think about it. The illusion of choice is going to the mall, not knowing that most of your money spent is going to Cadillac Fairview.