cross-posted from: https://quokk.au/c/football/p/952946/arsenal-v-psg-got-16-2m-illegal-stream-views-in-uk-after-not-being-free-to-air
Arsenal’s Champions League final defeat attracted more than 16.2m views of longer than 90 seconds on illegal streams in the UK, analysis conducted for the Guardian shows
And they still make a ton of money because all the ads are also visible in the free streams.
I saw ads for Irish companies directed at Irish citizens. Never even heard of 90% of them before so not sure how effective they were lol