How exactly did it show that? From what I saw, a bunch of people went out and bought Bud Light so they could film themselves on TikTok destroying the cans, Bud Light got a bunch of free publicity, and then everyone forgot about it. That’s not exactly meaningful change.
I would think that there were very few people doing that overall. I’ll have to find the articles again but they suffered a massive drop in sales, it’s possible though that those sales figures have since recovered but I don’t have that info on hand.
How exactly did it show that? From what I saw, a bunch of people went out and bought Bud Light so they could film themselves on TikTok destroying the cans, Bud Light got a bunch of free publicity, and then everyone forgot about it. That’s not exactly meaningful change.
I would think that there were very few people doing that overall. I’ll have to find the articles again but they suffered a massive drop in sales, it’s possible though that those sales figures have since recovered but I don’t have that info on hand.
Ah okay. I didn’t know their sales numbers actually declined.