The actress gets candid about her superhero film flopping: "It's not nice to be a part of something that's ripped to shreds, but I can't say that I don't understand."

“It’s so hard to get movies made, and in these big movies that get made — and it’s even starting to happen with the little ones, which is what’s really freaking me out — decisions are being made by committees, and art does not do well when it’s made by committee,” she added. “Films are made by a filmmaker and a team of artists around them. You cannot make art based on numbers and algorithms. My feeling has been for a long time that audiences are extremely smart, and executives have started to believe that they’re not. Audiences will always be able to sniff out bullshit. Even if films start to be made with AI, humans aren’t going to fucking want to see those.”

  • FlumPHP@programming.dev
    24·
    10 months ago

    I attended a conference where a former 20th Century-Fox executive talked about the way she meddled in the trailer process with technology. It’s all about numbers and metrics – if enough people, in the right demographics, didn’t watch the whole trailer on YouTube, they’d cut the next trailer to cater to that group. Even if it wasn’t a great representation of the movie; her bonus depended on people watching the trailer.

    • whotookkarl@lemmy.world
      7·
      10 months ago

      I can’t remember the last time I saw a movie trailer that made me more excited to see a movie than less, I generally try to avoid them at this point like most advertising and feel better for it.

      • CookieMonsterDebate@lemmy.world
        4·
        10 months ago

        Yes and that too bad, I’m not sure if it was the novelty or just the naive rose-tinted glasses of youth but trailers seemed Awesome when I was a teenager.

        Now? Eh.

        I feel like I’ve seen too many trailers with shit exploding and the one and only funny scene of the movie, that they don’t really attract me anymore.

        • Jarix@lemmy.world
          5·
          10 months ago

          They used to be better. My prime example is This teaser for Thor Ragnarok.

          Watch from about 1:09.

          They just kept revealing the scene! How much better would that scene have been when you watch the movie if we didnt know who was going to come out that door?

          Would you show the hulk? I wouldnt. Thats an amazing scene everyone who left the theatre would have been gushing over if it was a surprise.

          This never would have been the trailer in previous years but today seems to be all about showing the juiciest parts of a movie just to get people talking about going to see it. Then the movie be utterly disappointing because you have already seen the best scenes and all the bits between just arent as interesting. Its like telling all of the best jokes in a movie before you go see it. Sure it gets butts in seats. Im just surprised it STILL gets butts in seats