Online Ratings Are Broken | Companies aren’t asking for your feedback. They’re begging you for data.::Companies aren’t asking for your feedback. They’re begging you for data.
Online Ratings Are Broken | Companies aren’t asking for your feedback. They’re begging you for data.::Companies aren’t asking for your feedback. They’re begging you for data.
I’m assuming by “need my rating” you mean “need to be rated positively” (and not “need my honest feedback so they can improve their product”).
If so, I do that too, but I think the article has a point that a 5* review can now be more like a vote of “I wish more people bought this/supported this company” than “this product is really top notch”. This is much more useful to companies than it is to other buyers.
Nowadays, a 5* means “This employee did ok” and a 4 or lower means, “They’re the worst employee in the history of the universe.”
Source: Work in an industry that uses this stupid system.
I had a product arrive from etsy fairly cheaply packaged and partially nonfunctional until I took it apart and reassembled it. 5 stars for the indie seller tho
Funnily enough, when ratings were 1-10 people more accurately gave their feelings about an experience. 1-5 started being used to simplify reviews but it really didn’t. It just made them all useless.
1-10 is the same basic system: 9-10 means you’re adequate, 8 means you are worthless.