The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • BigBananaDealer@lemm.eeEnglish
    21·
    10 months ago

    there was a subscription to pay for fucking heated seats?? even when you buy a car you dont buy a car

    • Chatotorix@lemmy.worldEnglish
      181·
      10 months ago

      “Turning the engine on between midnight and 6AM is a premium feature. Subscribe now for only $29 per month. BMW. Sheer driving pleasure.”

      • Katana314@lemmy.worldEnglish
        7·
        10 months ago

        “He’s losing blood!! Quickly, we need to get him to a hospital!!”
        Car assistant: “Oh, boy. I smell an easy upsell.”

    • Ulv@feddit.nuEnglish
      14·
      10 months ago

      It was even dumber kinda. They decided that it was easier not too have options for heated or non heated seats so they made all cars with heated to simplify production and if you bought the xar with heated seats thats it you got heated seats no subscription but if you didnt and changed your mind you had too pay as a subscription for them too activate the heating your car was already equipped with.

        • dual_sport_dork@lemmy.worldEnglish
          2·
          10 months ago

          Or, hear me out on this, all cars with the hardware have that feature functional. Crazy, right?

          This is what Subaru does. Buy an Outback or a Crosstrek and it comes with heated seats. Because it just does. They don’t make one that doesn’t. Here’s how they handle consumers who “don’t want” heated seats: Don’t press the heated seat button. Done.