70% of kids adopt the political views of their parents, Pete and Kamala are anecdotal and likely because they didn’t pursue academia.
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The thing is, even if this was a viable message, just saying “We’re the serious ones” outright will not resonate popularly and will instead just make his party seem like they are dripping with condescension. Why not just say their party once elected a dead pig shagger? It’s way more effective at making those who are politically neutral and non-smug view conservatives as the outgroup, rather than feel that they themselves are being cast into an outgroup.
Have Labour learned nothing from Democrats and their abject failure larping as “the mature and honorable” party in 2004 and 2016? No voters want that shit deep down! Labour is defaulting to the worst liberal inclinations, it’s only a matter of time before Starmer tries a zinger on Tory and Reform supporters and calls them “a wickerbasket of behavioral outliers,” prompting all the hogs there to put that in their Twitter names.
It’s so cringe to watch another liberal party just fall on its ass in such a predictable fashion, starting from when they sidelined and defamed Corbyn to show the public that they are a party which rejects extremists and populists, you know, unlike the Tories. The Tories know “extremists and populists” are a political asset, you just helped them by shivving yourself in the taint, and now you’re expecting them to show you respect and go, “thank you, now we are dutifully bound to do the same and equally electorally disadvantage ourselves.”
I don’t know how likely that becomes when the majority of people having kids are in insular communities with heavy media consumption regulation and home schooling