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EGS is the Fortnite launcher. Fortnite’s player base is insanely huge. Those people have EGS installed, they just choose not to buy anything else on that platform, except maybe V Bucks.
PS: The installed base of the Microsoft Store and Xbox apps are even bigger because Microsoft is allowed to bundle those with Windows.
It seems to reuse the more furry player models from Tropical Freeze which is only 10 years young. ☝️🤓