Do everything you can to avoid letting the manipulation get even the tiniest toe-hold on your senses and mind and emotions.
I used to work in “advertising or marketing”. I know from the inside, how dangerous it is. I was “just doing my job”, seeking to do the best for my client, getting them as big a return for their money as I could. … That means maximally psychologically manipulating any who encounter the advert (or logo or whatever).
Insidiously created associations, shifting perceptions, contorting preferences, coercing purchases, without you realising that’s being done to you.
I’m glad I had the experience to know what it’s like. I’m even more glad I got out of advertising as soon as I got up to the level of making TV adverts.
While animating my first TV advert, for the entire 3 months, as background, I would play a Bill Hicks VHS over and over, wearing it out to garbled snow. Meaning around 12 times a day I’d get a dose of “Anybody here work in advertising or marketing?”.
Our little team of two (me, making the advert, and Timi, schmoozing the client), made a big impact with our effectively non-existent budget. Changed the culture. Imagine how much could be done by those with millions and billions to spend, on getting into your mind, to play you like their cash-cow puppet, without you realising.
YES! AVOID ADVERTS WITH EVERYTHING YOU’VE GOT! THIS IS SERIOUS! STOP LETTING ADVERTISERS DATA-MINE YOU AND COLD-READ YOU! AVOID ADVERTISERS WITH EVERYTHING YOU’VE GOT!
have an actively hostile relationship with advertising
Good.
Do everything you can to avoid letting the manipulation get even the tiniest toe-hold on your senses and mind and emotions.
I used to work in “advertising or marketing”. I know from the inside, how dangerous it is. I was “just doing my job”, seeking to do the best for my client, getting them as big a return for their money as I could. … That means maximally psychologically manipulating any who encounter the advert (or logo or whatever).
Insidiously created associations, shifting perceptions, contorting preferences, coercing purchases, without you realising that’s being done to you.
I’m glad I had the experience to know what it’s like. I’m even more glad I got out of advertising as soon as I got up to the level of making TV adverts.
While animating my first TV advert, for the entire 3 months, as background, I would play a Bill Hicks VHS over and over, wearing it out to garbled snow. Meaning around 12 times a day I’d get a dose of “Anybody here work in advertising or marketing?”.
Our little team of two (me, making the advert, and Timi, schmoozing the client), made a big impact with our effectively non-existent budget. Changed the culture. Imagine how much could be done by those with millions and billions to spend, on getting into your mind, to play you like their cash-cow puppet, without you realising.
YES! AVOID ADVERTS WITH EVERYTHING YOU’VE GOT! THIS IS SERIOUS! STOP LETTING ADVERTISERS DATA-MINE YOU AND COLD-READ YOU! AVOID ADVERTISERS WITH EVERYTHING YOU’VE GOT!