Like an estimated two-thirds of the world’s population, I don’t digest lactose well, which makes the occasional latte an especially pricey proposition. So it was a pleasant surprise when, shortly after moving to San Francisco, I ordered a drink at Blue Bottle Coffee and didn’t have to ask—or pay extra—for a milk alternative. Since 2022, the once Oakland-based, now Nestlé-owned cafe chain has defaulted to oat milk, both to cut carbon emissions and because lots of its affluent-tending customers were already choosing it as their go-to.

Plant-based milks, a multibillion-dollar global market, aren’t just good for the lactose intolerant: They’re also better for the climate. Dairy cows belch a lot of methane, a greenhouse gas 25 times more potent than carbon dioxide; they contribute at least 7 percent of US methane output, the equivalent emissions of 10 million cars. Cattle need a lot of room to graze, too: Plant-based milks use about a tenth as much land to produce the same quantity of milk. And it takes almost a thousand gallons of water to manufacture a gallon of dairy milk—four times the water cost of alt-milk from oats or soy.

But if climate concerns push us toward the alt-milk aisle, dairy still has price on its side. Even though plant-based milks are generally much less resource-intensive, they’re often more expensive. Walk into any Starbucks, and you’ll likely pay around 70 cents extra for nondairy options.

. Dairy’s affordability edge, explains María Mascaraque, an analyst at market research firm Euromonitor International, relies on the industry’s ability to produce “at larger volumes, which drives down the cost per carton.” American demand for milk alternatives, though expected to grow by 10 percent a year through 2030, can’t beat those economies of scale. (Globally, alt-milks aren’t new on the scene—coconut milk is even mentioned in the Sanskrit epic Mahābhārata, which is thousands of years old.)

What else contributes to cow milk’s dominance? Dairy farmers are “political favorites,” says Daniel Sumner, a University of California, Davis, agricultural economist. In addition to support like the “Dairy Checkoff,” a joint government-industry program to promote milk products (including the “Got Milk?” campaign), they’ve long raked in direct subsidies currently worth around $1 billion a year.

Big Milk fights hard to maintain those benefits, spending more than $7 million a year on lobbying. That might help explain why the US Department of Agriculture has talked around the climate virtues of meat and dairy alternatives, refusing to factor sustainability into its dietary guidelines—and why it has featured content, such as a 2013 article by then–Agriculture Secretary Tom Vilsack, trumpeting the dairy industry as “leading the way in sustainable innovation.”

But the USDA doesn’t directly support plant-based milk. It does subsidize some alt-milk ingredients—soybean producers, like dairy, net close to $1 billion a year on average, but that crop largely goes to feeding meat- and dairy-producing livestock and extracting oil. A 2021 report by industry analysts Mintec Limited and Frost Procurement Adventurer also notes that, while the inputs for dairy (such as cattle feed) for dairy are a little more expensive than typical plant-milk ingredients, plant alternatives face higher manufacturing costs. Alt-milk makers, Sumner says, may also have thinner profit margins: Their “strategy for growth is advertisement and promotion and publicity,” which isn’t cheap.

Starbucks, though, does benefit from economies of scale. In Europe, the company is slowly dropping premiums for alt-milks, a move it attributes to wanting to lower corporate emissions. “Market-level conditions allow us to move more quickly” than other companies, a spokesperson for the coffee giant told me, but didn’t say if or when the price drop would happen elsewhere.

In the United States, meanwhile, it’s a waiting game to see whether the government or corporations drive down alt-milk costs. Currently, Sumner says, plant-based milk producers operate under an assumption that “price isn’t the main thing” for their buyers—as long as enough privileged consumers will pay up, alt-milk can fill a premium niche. But it’s going to take a bigger market than that to make real progress in curbing emissions from food.

  • Clegko@lemmy.world
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    1 year ago

    Because most plant juice tastes like shit and has the wrong mouth-feel for most things we use cow milk for. Its not rocket surgery.

    • pomodoro_longbreak@sh.itjust.works
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      1 year ago

      I’m not vegan or even vegetarian, so I feel pretty impartial on this. My partner uses oat milk for their coffee, and over the years I just got used to using it straight, or in cereals, etc. Now I greatly prefer it. It’s just “milk” for me now.

      Never thought it would happen, but getting cow milk when I’m out feels off - that mouth-feel you mention; just doesn’t sit right anymore. It really is an acquired taste.

      • Lord Goose@lemmy.dbzer0.com
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        1 year ago

        Right there with you. I’ve been living the plant milk life for years at this point and cow milk just tastes so… water-y for lack of a better explanation.

        • rurutheguru@lemmings.world
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          1 year ago

          My wife says she can “taste the cow” in the milk, in the same way she could “taste the goat” in goat milk before moving to plant based milks.

          I know exactly what she means though, it’s a weird aftertaste that tastes ‘wild’ in the same way you can differentiate wild game from beef or pork.

          However, it seems only people who have been off cow milk for a while can identify this element.

          • pomodoro_longbreak@sh.itjust.works
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            1 year ago

            Yeah! That’s the perfect way to put it, thank you. It’s like a foreign extra flavour - a certain cowiness that I didn’t notice growing up. Cow milk used to taste like “default milk,” where everything else was a variation on that normal base. But now it’s one of the “other” milks, because I taste it so infrequently.

    • Anonymousllama@lemmy.world
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      1 year ago

      Spot on. People are out here trying to play like almond, oat, soy and every other milk substitute is exactly the same as dairy based milk, it’s not and will not ever be, they’re different products

      Also pretending that people swapping from dairy to alternate milks will somehow impact the looming climate crisis is also pretty disingenuous

      • threeduck@aussie.zone
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        1 year ago

        If we all went vegan we’d reduce food based emissions by 70%, which is 15% of the entire planets GHG emissions. Not to mention recovering 75% of farm land.

        It really is a no brainer if you want to make a difference. And if I, “a rural New Zealander who grew up on a dairy farm who said he’d never eat a vegetarian meal in his life” can convert to veganism based on the logic of it, surely anyone could.

        • commie@lemmy.dbzer0.com
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          1 year ago

          there is no reason to think farmland would be “recovered” or converted to any less- environmentally destructive use.

          • threeduck@aussie.zone
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            1 year ago

            Ready for another reply where I used /u/commie’s clever abilities to reply to an argument? Prepare yourself for an amazing analytical response!

            “I disagree”

          • Sodis@feddit.de
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            1 year ago

            Why? Because all the animal herders will still produce lots of meat at a loss and then just burn everything no one wants to eat?

            • commie@lemmy.dbzer0.com
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              1 year ago

              i don’t believe the methodology used to calculate emissions from animal agriculture is appropriate: every examination i’ve done has attributed emissions to animals that are actually conservation, like feeding cattle cottonseed and then attributing the impacts of cotton grown for textiles to cattle.

              • Sodis@feddit.de
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                1 year ago

                But then you doubt the number and not the general effect of reducing carbon emissions by switching to a plant-based diet, right? Because it is pretty obvious, that growing plants and then feeding those plants to animals is way more inefficient than eating the plants without extra steps.

                • commie@lemmy.dbzer0.com
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                  1 year ago

                  a lot of what is fed to animals are parts of plants that people can’t or won’t eat. there may be some reduction but i don’t believe it can be anywhere near 70%

                  • Sodis@feddit.de
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                    1 year ago

                    Do you have any sources on hand? It’s hard to google for this stuff without running into sites by PETA etc, which are too biased for my taste.

          • threeduck@aussie.zone
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            1 year ago

            I’m going to use your sound logical deductions and reasoning skills to reply to your comment in kind, ready?

            I doubt it

            Yeah? Well I doubt THAT.

            • commie@lemmy.dbzer0.com
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              1 year ago

              you can doubt whether i doubt something but i am the authority on whether i doubt something so self-reporting my doubt is the strongest evidence that can be gathered in support of the claim.

            • commie@lemmy.dbzer0.com
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              1 year ago

              a claim made without evidence can be dismissed without evidence. i’ve presented exactly as much evedince as the claim to which i was responding.

          • Honytawk@lemmy.zip
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            1 year ago

            If you see how much crops we need to grow and fresh water we need to feed a cow, you’d see how inefficient meat is.

            70% of all the crops we grow is to feed our livestock.

            Meaning for 1/3 on our plate, we use more than double the resources than the other 2/3 combined.

        • Clegko@lemmy.world
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          1 year ago

          Do we really need to recover farmland, though? At least in the US, we have way more than enough to go around. And there’s like 19 people in New Zealand, y’all don’t need the space. :P

          • threeduck@aussie.zone
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            1 year ago

            Yeah our rivers in NZ got so polluted with cow effluence and runoff the waters became legally unswimmable. Then the right wing government changed what is legally define as “polluted” so people could swim again.

            Farm land (in particular farm land unsuitable for crops) can be used to plant forests, further reducing climate change. If the boomer generation lost 6-10 IQ points on average for leaded petrol, ours will see that again from high PPM CO2 rates.

          • clover@slrpnk.net
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            1 year ago

            Or look at the deforestation of the Amazon rainforest. That all done to produce more farmland. So, if we were using or land more efficiently we wouldn’t be carving up the “lungs of the world”

        • Kecessa@sh.itjust.works
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          1 year ago

          When you say “It’s not rocket science/surgery” it implies that what you’re saying is an evidence, in this case their answer is false, it’s not subsidized because it tastes better or people enjoy it more, it’s purely political.