Reddit is getting bigger.

Reddit’s advertising revenue grew to $315.1 million, while “other” revenue reached $33.2 million on account of “data licensing agreements signed earlier this year.” Both Google and OpenAI have cut deals with Reddit to train their AI models on its posts.

In a letter to shareholders, Reddit CEO Steve Huffman attributed the recent increase in users to the platform’s AI-powered translation feature. Reddit started letting users translate posts into French last year before expanding to Spanish, Portuguese, Italian, and German. Now, Huffman says Reddit plans to expand translation to over 30 countries through 2025.

  • Lvxferre@mander.xyz
    7·
    15 days ago

    I think that most users there are still human beings, but botting has become a big enough problem that the platform can’t be seen as a place for genuine content any more.

    • FartsWithAnAccent@fedia.io
      2·
      15 days ago

      I am becoming increasingly skeptical of that, repost bots run completely unchecked: The admins 100% do not give a shit and haven’t for a long time, pretty much always ignoring reports because it artificially inflates their numbers.

      • Lvxferre@mander.xyz
        1·
        15 days ago

        Bots are parasites: they only thrive if the host population is large enough to maintain them. Once the hosts are gone, the parasites are gone too.

        In other words: botters only bot a platform when they expect human beings to see and interact with the output of their bots. As such they can never become the majority: once they do, botting there becomes pointless.

        That applies even to repost bots - you could have other bots upvoting the repost, but you won’t do it unless you can sell the account to an advertiser, and the advertiser will only buy it if they can “reach” an “audience” (i.e. spam humans).