That is definitely the appeal. My friends who use apps with algorithms like tik tok tell me that is the reason they use the apps. I can’t blame them. Those algorithms showed me loads of obscure musical artists that are still my favorite today (and that is a good thing for indies/small businesses who don’t have much money for ad spaces). There is a lot of good reasons for algorithms like that, the problem is the data necessary to make them work and what other stuff they do with it.