Why YSK: With minimal friction to your purchasing process you can find hidden discounts (sometimes big ones!) for items online or through app purchases.
Especially for larger items you are purchasing online. After going through the entire process of purchasing an item and then stopping just before the “Complete/Place Order” button sometimes will trigger marketing to reach out with bigger discounts.
Same goes for some app subscriptions. If you plan on upgrading an app, while inside the app, sometimes dismissing the first price or offer will trigger a better discounted offer.
Both are possible depends on the context. For longer checkout experiences where email capture occurs (post-credit card entry, clicking into cart and completing shipping details, creating an account, or any similar step) a sales rep/ marketing associate might reach out. There are a lot of websites or apps that will detect a user leaving a page (exit intent) or closing a dialog and that may trigger additional discounts, as well… no email required in those cases.