• usernamesAreTricky@lemmy.mlOP
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      2 days ago

      The study seems to suggest those 2% are more so generic facts rather than particular initiatives or changes

      Out of the 1,233 environmental claims, 20 (<2%) did not contain indicators of greenwashing (S1 Data). These claims were generally neutral and verifiable, such as “in the United States alone, 30–40% of food produced is never consumed” [32, p. 36], a statement supported by the U.S. Department of Agriculture (USDA) [33]. Rather than emphasizing specific initiatives, these claims often focused on broader market, industry, or company trends.

      EDIT: which is not to say that other generic facts can’t be misleading or twisted, just that these specific 2% weren’t