Selling the newness is definitely part of the marketing. Phone number goes up, ios number goes up, chip number goes up. If you are obsessed with having the newest shit, suddenly you no longer have the newest shit.
I have wondered if phone companies in general and Apple in particular might move to a two-year cycle. But given the size of Apple and the way some people get their new shit as a status symbol, moving to a 2-year phone update cycle would probably lose them literal billions.
Selling the newness is definitely part of the marketing. Phone number goes up, ios number goes up, chip number goes up. If you are obsessed with having the newest shit, suddenly you no longer have the newest shit.
I have wondered if phone companies in general and Apple in particular might move to a two-year cycle. But given the size of Apple and the way some people get their new shit as a status symbol, moving to a 2-year phone update cycle would probably lose them literal billions.