Don’t be naive. Every corpo that size has entire departments dedicated to branding and sales. It’s not about cultural sensitivity, it’s about what sells.
I would love to say that’s true, but how many times have we seen the corporate equivalent of stepping on a rake because either a) they have no department like that or b) someone was asleep at the switch?
Don’t be naive. Every corpo that size has entire departments dedicated to branding and sales. It’s not about cultural sensitivity, it’s about what sells.
Something Chevy learned the hard way when they tried to sell the Nova in Latin America without changing the name first.
I would love to say that’s true, but how many times have we seen the corporate equivalent of stepping on a rake because either a) they have no department like that or b) someone was asleep at the switch?
https://en.m.wikipedia.org/wiki/Hitler_teapot