I made a list (far from complete) using EU brands, categorised by Country, and type of fashion.

I haven’t categorised it by sportswear, outerwear, casual, or formal wear etc.

There are very likely a few mistakes, if anyone sees any mistakes and/or thinks another brand should be on the list, please let me know where they are from and I will add them.

I also have not categorised them by delivery (selected countries, EU wide, or international). It was initially just meant to be a reminder of clothing that is made in the EU, but I started categorising and now here I am… The UK list is just massive on it’s own, so may add that later, I did not include as not in the EU.

Ideally all brands will be manufactured in EU, but where it is not applicable I will mark them as I find out.

Legend:

  • S = Sustainable / more eco-focused and Premium
  • PR = Premium / not clearly fast fashion
  • FF = Fast fashion / less expensive (frequent trends)
  • Unisex = Men & Women etc.
  • Mixed = Men, Women and Kids

🇦🇹 Austria

🇨🇿 Czech Republic

🇩🇰 Denmark

🇪🇪 Estonia

  • Suva — PR — Casual/Everyday — Unisex
  • Suva — PR

🇫🇮 Finland

  • Varusteleka — PR — Workwear/Tactical — Mixed
  • Paapi — S — Outerwear — Women & Kids
  • Lija the Label — PR — Swimwear — Women
  • Népra — PR — Activewear — Unisex
  • Svala — S — Base layers/Thermals — Unisex
  • North Outdoor — PR — Casual/Everyday — Unisex
  • Vai-ko — S — Casual/Everyday — Unisex

🇫🇷 France

🇩🇪 Germany

  • Manomama — S — Casual/Everyday — Mixed
  • Trigema — S — Activewear/Casual — Mixed
  • Merz b Schwanen — S — Basics/Knits — Unisex
  • Sanvt — PR — Streetwear/Denim — Unisex
  • Eterna — PR — Tailoring/Smart — Men
  • Wijld — S — Outdoor/Casual — Unisex
  • Ortovox — PR — Outdoor — Unisex
  • Decenio — FF — Casual/Accessories — Unisex
  • Eterna — PR — Tailoring/Smart — Men
  • Armedangels — S — Casual/Everyday — Unisex
  • Hessnatur — S — Ethically-made basics (S) — Mixed
  • New Yorker — FF — Streetwear — Mixed
  • Mustang — PR — Denim/Casual — Unisex
  • Groundies — PR — Footwear — Mixed
  • Blaumann — PR — Denim/Casual — Men
  • Puma — PR — Sportswear — Mixed
  • Nordwolle — PR — Base layers/Thermals — Mixed
  • adidas — PR — Sportswear — Mixed
  • Schiesser — PR — Underwear/Loungewear/Basics — Mixed
  • Tom Tailor — FF — Casual/Everyday — Mixed
  • notjustalabel — PR — Designer/Statement — Mixed
  • Schietwetter — PR — Weatherproof — Mixed
  • Vaude — S — Activewear — Unisex
  • Wilding — PR — Footwear — Mixed
  • Noorlys — S — Activewear — Mixed

🇮🇹 Italy

  • Diadora — PR — Activewear/Footwear — Mixed
  • Superga — PR — Footwear — Mixed
  • Benetton — FF — Casual/Everyday — Mixed
  • OVS — FF — Casual/Everyday — Mixed
  • Enrico Coveri — PR — Designer/Statement — Women
  • Trussardi — PR — Tailoring/Smart — Unisex
  • Armani — PR — Designer/Statement — Mixed
  • Max Mara — PR — Outerwear — Women
  • Alcott — FF — Casual/Everyday — Unisex
  • Kappa — PR — Sportswear — Mixed
  • Terranova Style — FF — Casual/Everyday — Mixed
  • Calliope — FF — Smart/Casual — Mixed
  • Rinascimento — PR — Designer/Statement — Women
  • Salewa — PR — Activewear — Mixed

🇱🇹 Lithuania

  • Audimas — PR — Sportswear — Unisex

🇱🇺 Luxembourg

🇳🇱 Netherlands

🇮🇪 Ireland

🇳🇴 Norway

🇵🇱 Poland

  • Cumulus — PR — Outdoor — Unisex
  • Bytom — PR — Tailoring/Smart — Men
  • CCC — FF — Footwear/Accessories — Mixed
  • Reserved — FF — Casual/Everyday — Mixed
  • 4F — FF — Sportswear — Mixed
  • Sinsay — FF — Casual/Everyday — Mixed
  • Mohito — FF — Casual/Everyday — Women
  • Cropp — FF — Streetwear — Unisex

🇵🇹 Portugal

🇷🇴 Romania

🇸🇮 Slovenia

  • Karibu — PR — Casual/Everyday — Unisex
  • Iglusport — PR — Outdoor/Hiking — Mixed

🇪🇸 Spain

  • Hookeshop — PR — Casual/Accessories — Unisex
  • Custi — PR — Streetwear — Mixed
  • Mikel&Joe — PR — Casual/Everyday — Unisex
  • Massimo Dutti — FF — Casual/Everyday — Mixed
  • TwoThirds — PR — Designer/Statement — Unisex
  • Salsa Jeans — FF — Denim/Casual Jeans — Unisex
  • Tiffosi — FF — Casual/Everyday — Unisex
  • Lanidor — FF — Casual/Everyday — Mixed
  • Velour Garments — S — Casual/Everyday — Unisex?

🇸🇪 Sweden

🇨🇭 Switzerland

  • Nikin — S — Underwear/Loungewear/Basics — Mixed
  • On — PR — Sportswear — Mixed
  • Feelgrounds — PR — Sneakers — Mixed
  • Kjell@lemmy.worldMEnglish
    1·
    11 days ago

    I didn’t know it existed several Suva brands, I meant the socks.

    Eton and Morris are Swedish brands but Eton is owned by EARL GREY HOLDING SàRL which is based in Luxembourg, probably moved for tax reasons. Morris is owned by HOLTA INVEST AS which is a Norwegian private investment company. Is it supposed to be which country the brand is located in or where the owners are from?

    • Babalugats@feddit.ukOPEnglish
      2·
      11 days ago

      Is it supposed to be which country the brand is located in or where the owners are from?

      Neither really, I just wanted to remind about EU brands and was putting a list together when I started to categorise them a little.

      But.

      I think where they are made is slightly more important, as that is the workers that make them.

      So for example a Japanese person could own the company, but started it and manufactures the items in Sweden… But also what the company themselves declare their brand as, is just as important too I guess.

      I hadn’t heard of Eton, but according to the wiki page above, they are owned by EQT_AB (85%).

      I know some people frown upon fast fashion which is often manufactured in other countries, and that’s how I started categorising, but haven’t yet marked which ones are not actually manufactured in the EU despite being considered an EU brand, but I will when they are pointed out. (I don’t know which ones yet).

      • Kjell@lemmy.worldMEnglish
        2·
        10 days ago

        Completely off topic but I used allabolag.se that gets data from the quarter reports for all listed companies and that page said EARL GREY HOLDING SàRL. So I had to find out what was correct, it turns out EQT sold it one year ago.

        I have a document where I have collected different clothing brands that are based in Europe, most of them are also manufacturing in Europe. I will check the countries for them and add it in a new comment if I have time during the weekend.