I made a list (far from complete) using EU brands, categorised by Country, and type of fashion.

I haven’t categorised it by sportswear, outerwear, casual, or formal wear etc.

There are very likely a few mistakes, if anyone sees any mistakes and/or thinks another brand should be on the list, please let me know where they are from and I will add them.

I also have not categorised them by delivery (selected countries, EU wide, or international). It was initially just meant to be a reminder of clothing that is made in the EU, but I started categorising and now here I am… The UK list is just massive on it’s own, so may add that later, I did not include as not in the EU.

Ideally all brands will be manufactured in EU, but where it is not applicable I will mark them as I find out.

Legend:

  • S = Sustainable / more eco-focused and Premium
  • PR = Premium / not clearly fast fashion
  • FF = Fast fashion / less expensive (frequent trends)
  • Unisex = Men & Women etc.
  • Mixed = Men, Women and Kids

🇦🇹 Austria

🇨🇿 Czech Republic

🇩🇰 Denmark

🇪🇪 Estonia

  • Suva — PR — Casual/Everyday — Unisex
  • Suva — PR

🇫🇮 Finland

  • Varusteleka — PR — Workwear/Tactical — Mixed
  • Paapi — S — Outerwear — Women & Kids
  • Lija the Label — PR — Swimwear — Women
  • Népra — PR — Activewear — Unisex
  • Svala — S — Base layers/Thermals — Unisex
  • North Outdoor — PR — Casual/Everyday — Unisex
  • Vai-ko — S — Casual/Everyday — Unisex

🇫🇷 France

🇩🇪 Germany

  • Manomama — S — Casual/Everyday — Mixed
  • Trigema — S — Activewear/Casual — Mixed
  • Merz b Schwanen — S — Basics/Knits — Unisex
  • Sanvt — PR — Streetwear/Denim — Unisex
  • Eterna — PR — Tailoring/Smart — Men
  • Wijld — S — Outdoor/Casual — Unisex
  • Ortovox — PR — Outdoor — Unisex
  • Decenio — FF — Casual/Accessories — Unisex
  • Eterna — PR — Tailoring/Smart — Men
  • Armedangels — S — Casual/Everyday — Unisex
  • Hessnatur — S — Ethically-made basics (S) — Mixed
  • New Yorker — FF — Streetwear — Mixed
  • Mustang — PR — Denim/Casual — Unisex
  • Groundies — PR — Footwear — Mixed
  • Blaumann — PR — Denim/Casual — Men
  • Puma — PR — Sportswear — Mixed
  • Nordwolle — PR — Base layers/Thermals — Mixed
  • adidas — PR — Sportswear — Mixed
  • Schiesser — PR — Underwear/Loungewear/Basics — Mixed
  • Tom Tailor — FF — Casual/Everyday — Mixed
  • notjustalabel — PR — Designer/Statement — Mixed
  • Schietwetter — PR — Weatherproof — Mixed
  • Vaude — S — Activewear — Unisex
  • Wilding — PR — Footwear — Mixed
  • Noorlys — S — Activewear — Mixed

🇮🇹 Italy

  • Diadora — PR — Activewear/Footwear — Mixed
  • Superga — PR — Footwear — Mixed
  • Benetton — FF — Casual/Everyday — Mixed
  • OVS — FF — Casual/Everyday — Mixed
  • Enrico Coveri — PR — Designer/Statement — Women
  • Trussardi — PR — Tailoring/Smart — Unisex
  • Armani — PR — Designer/Statement — Mixed
  • Max Mara — PR — Outerwear — Women
  • Alcott — FF — Casual/Everyday — Unisex
  • Kappa — PR — Sportswear — Mixed
  • Terranova Style — FF — Casual/Everyday — Mixed
  • Calliope — FF — Smart/Casual — Mixed
  • Rinascimento — PR — Designer/Statement — Women
  • Salewa — PR — Activewear — Mixed

🇱🇹 Lithuania

  • Audimas — PR — Sportswear — Unisex

🇱🇺 Luxembourg

🇳🇱 Netherlands

🇮🇪 Ireland

🇳🇴 Norway

🇵🇱 Poland

  • Cumulus — PR — Outdoor — Unisex
  • Bytom — PR — Tailoring/Smart — Men
  • CCC — FF — Footwear/Accessories — Mixed
  • Reserved — FF — Casual/Everyday — Mixed
  • 4F — FF — Sportswear — Mixed
  • Sinsay — FF — Casual/Everyday — Mixed
  • Mohito — FF — Casual/Everyday — Women
  • Cropp — FF — Streetwear — Unisex

🇵🇹 Portugal

🇷🇴 Romania

🇸🇮 Slovenia

  • Karibu — PR — Casual/Everyday — Unisex
  • Iglusport — PR — Outdoor/Hiking — Mixed

🇪🇸 Spain

  • Hookeshop — PR — Casual/Accessories — Unisex
  • Custi — PR — Streetwear — Mixed
  • Mikel&Joe — PR — Casual/Everyday — Unisex
  • Massimo Dutti — FF — Casual/Everyday — Mixed
  • TwoThirds — PR — Designer/Statement — Unisex
  • Salsa Jeans — FF — Denim/Casual Jeans — Unisex
  • Tiffosi — FF — Casual/Everyday — Unisex
  • Lanidor — FF — Casual/Everyday — Mixed
  • Velour Garments — S — Casual/Everyday — Unisex?

🇸🇪 Sweden

🇨🇭 Switzerland

  • Nikin — S — Underwear/Loungewear/Basics — Mixed
  • On — PR — Sportswear — Mixed
  • Feelgrounds — PR — Sneakers — Mixed
  • PromKingJosh@tarte.nuage-libre.frEnglish
    3·
    3 days ago

    I appreciate the effort - I’ve actually posted something similar here myself (for wool socks, on another Lemmy account). I sometimes wonder if it would be better to contribute them to something like https://buyeuropean.fandom.com/wiki/Buy_European_Wiki or any other aggregator (wikidata?). goeuropean.org is a little too simple.

    I see from the comments here that people have various preferences - doesn’t do business in Russia, doesn’t have residency in a tax haven, is not only based in Europe but has an European owner too etc. This could all be filterable.

    • Babalugats@feddit.ukOPEnglish
      1·
      2 hours ago

      I tried not to block out companies, just included all of those that I hear of, and then categorise them as such and let people make up their own mind whether or not to avoid them.