Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the...

Apple Spent More Than $10 Billion on Apple Car Before Canceling Project::Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the…

  • Shadywack@lemmy.worldEnglish
    814·
    9 months ago

    And I’m sure it was all the workers’ fault, none of the upper crust fuckers who wasted the money will see any penalty for it.

    • ramble81@lemm.eeEnglish
      17·
      9 months ago

      Why should there be a penalty? Many companies have R&D divisions which may yield the next iPhone or the next Newton. But if you penalize failures in R&D you won’t ever get any breakthroughs as everyone tries to “play it safe”

      • ilega_dh@feddit.nlEnglish
        5·
        9 months ago

        Exactly, the penalty is “losing” 10 billion moneys. It’s a high-risk/high-reward game that Apple can afford.

      • Shadywack@lemmy.worldEnglish
        21·
        9 months ago

        First off, 10 billion on a failure shows a great deal of business acumen failings at play. Yes, they can “afford it”, but they afford it with all customers bearing that failure. What’s perhaps even worse is how easily they can afford it, much like Meta’s VR boondoggle.

        As for playing it safe, Apple is the posterchild for that.