• Time removed its paywall in June 2023, resulting in a rise in advertising revenue but a loss of digital subscribers, with traffic remaining relatively flat.
  • The decision was influenced by broader industry trends and the publisher’s focus on working with advertisers and leveraging its brand equity in other ventures.
  • Time aims to achieve profitability by expanding its direct advertising and sponsorship business, growing its global events slate, and exploring new ventures like connected television.
  • Ghostface@lemmy.world
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    4 months ago

    Why haven’t publication embraced crypto donations like BAT?

    I feel much better about sending tokens ive earned by selling my attention, and then sending those earnings to publications which garner my attention.

    Is media just too old to adapt?

    • stonerboner@lemmynsfw.com
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      4 months ago

      Probably because the overwhelming majority of people see crypto as a scam, and the market share for its use is trivial and better facilitated by actual currency. As well, it’s extremely volatile and the flagship coin recently halfed itself. It’s probably one of the worst things a company can accept in exchange for goods or services.

      • XeroxCool@lemmy.world
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        4 months ago

        Do you know what halving means? It’s not a stock split and it’s not a value halving.

        • buddascrayon@lemmy.world
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          4 months ago

          LoL, no with stock splitting you get the same value only with more stocks that can go up in value eventually. This is worse cause the same amount of work*(arguably more considering how many server farms are out there mining the same coin now as opposed to back when it started)* for half the value. So, in a very real sense it does actually halve the value. And that’s not even looking at the fact that crypto currency has no inherited value. It’s not backed by anything but the investment of interest by crypto bros and shady groups looking to hide transactions and assets.

      • null@slrpnk.net
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        4 months ago

        the flagship coin recently halfed itself

        Why mention something you don’t understand at all?

      • Ghostface@lemmy.world
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        4 months ago

        The old perception is reality, while your not wrong, still means decent institutions are losing out on funding options.

        Credit cards were seen as a scam at one point because scary digital currency. Same with torrent protocol. To be honest I’m suprised lemmy doesn’t accept it for server donations.

        So its either stay with the current model which is visibly dying or find another way

        • stonerboner@lemmynsfw.com
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          4 months ago

          I mean, I don’t think accepting crypto would make or break any organization beyond a niche mom and pop operation. If they would die without accepting crypto, they are likely not going to be saved by it. I doubt there are many people, especially in the USA, who would or could only donate via that option.

          In my personal opinion, crypto IS a scam and every organization would be best served dealing in real currency.

          • null@slrpnk.net
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            4 months ago

            Admits to not even spending 20 minutes to try understanding it

            iTs A sCaM

        • Lost_My_Mind@lemmy.world
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          4 months ago

          Ah yes, the dying media will be saved by the currency that doesn’t have widespread support.

          This is linux style thinking. The whole “I see the advantage of this way, and maybe it even is a more efficient way of doing things, but without widespread support I’ll continue to be baffled by why others don’t see the world the way I do”.

    • spongebue@lemmy.world
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      4 months ago

      Why would it have to be a crypto donation? Their bank accounts are in USD. Most of their readers have USD. People can transfer USD. What does some arbitrary crypto thing you want to pretend is money add that makes it better for those “most people”?

        • spongebue@lemmy.world
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          4 months ago

          If by “a big cut” you mean maybe a few percent, and that most businesses take electronic payments anyway because there are advantages (people are more likely to buy stuff when convenient, accounting is easier, less risk of theft/loss than physical cash, etc) then sure, I guess.

          If you think the solution is to make up a new kind of imaginary money that takes a shitton of energy to maintain, which has tons of different types (Bitcoin, Ethereum, whatever one was referenced in the initial comment) and would happen to greatly benefit those who happened to be early adopters (TOTAL coincidence, I’m sure)… No.

          • postmateDumbass@lemmy.world
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            4 months ago

            Using crypto helps diversify wealth away from the banks and individuals that own the overwhelming majority of dollars, euros, etc.

            Who do you want to benefit?

            • spongebue@lemmy.world
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              4 months ago

              Generally speaking, people who contribute to society.

              I don’t see “gambling on the right cryptocurrency” as a contribution to society. I also don’t see how “individuals that own the overwhelming majority of dollars, euros, etc.” wouldn’t simply become “individuals that own the overwhelming majority of cryptocurrency” by virtue of working with that

    • CosmicTurtle0@lemmy.dbzer0.com
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      4 months ago

      The problem is that Time and every other news outlet think they are the cats pajamas and deserve your subscription. They suffer a similar problem to streaming platforms except news is not exclusive.

      If these companies could organize and build a “pay once, get access to everything everywhere” model, they would see subscriptions go through the roof and get more money. But since the owners of these news outlets want only their own subscribers to go up, it’s never going to happen.

      I’m not going to pay for 5-10 news subscriptions no matter how great the reporting is.

      But I’d be willing to pay $20 or so a month if that meant I can access any article on any news website.

      • WalnutLum@lemmy.ml
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        4 months ago

        > pay once, get access to everything everywhere

        > thinks about Elsevier

        OH GOD PLEASE NO

      • Prison Mike@links.hackliberty.org
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        4 months ago

        I use (paid) Apple News, and I really enjoy it. Are there no other “pay once” platforms out there?

        My only complaint is that some articles still show ads despite being subscribed, but that’s taken care of with DNS-based ad blocking (though you have to also block a a hostname pointing to an Apple DoH server which I find funny).

    • treadful@lemmy.zip
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      4 months ago

      BAT is trash but I’d love to see more quick crypto donation options.

      • helenslunch@feddit.nl
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        4 months ago

        Problem is the first thing I think of anytime I see a new crypto is that it’s probably some sort of scam and completely blow it off.

      • Ghostface@lemmy.world
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        4 months ago

        I’m not trying to to die on the sword of bat, but for end users being able to just easily transfer or donate without having to know crypto…

        • Snot Flickerman@lemmy.blahaj.zone
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          4 months ago

          Convenience and security is a balance.

          Everything that is convenient is not secure.

          Everything that is secure is not convenient.

          Crypto that is “easy” screams “these people will lose all their money because it isn’t secure.”

          • WamGams@lemmy.ca
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            4 months ago

            But my credit union is both more convenient and more secure than crypto.

            • Snot Flickerman@lemmy.blahaj.zone
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              4 months ago

              Oh agreed, wholeheartedly. I really just meant that if you’re going to push crypto to consumers, giving them nonsecure options is pretty bad.

    • Peffse@lemmy.world
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      4 months ago

      maybe it is tax reasons? I know that for personal taxes you have to simply declare crypto earnings but business tax laws don’t really like grey areas.

      • SaltySalamander@fedia.io
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        4 months ago

        The tax man doesn’t care if your business takes cash, card, or crypto. Income is income, whether you’re a business or a regular joe.

        • Peffse@lemmy.world
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          4 months ago

          I don’t think it’s that simple for a business. Crypto is simultaneously an asset and an income once it is sold, but also not a traditionally defined accounting asset. Combine that with how slow the government has been to properly define crypto, I bet most businesses would rather just not have to deal with it. Last thing they’d want is the IRS coming after them for doing it wrong.

          • SaltySalamander@fedia.io
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            4 months ago

            As someone who’s accepted crypto as payment for about 10 years now, it really isn’t. Income is income to the IRS. You pay taxes on the value of the crypto you received as payment, full stop. It really doesn’t matter what you accept as payment. Could be crypto, could be russet potatos.