Etsy has announced a full ban on the sale of animal fur, effective in August, following a 58-day campaign by the Coalition to Abolish the Fur Trade.

Etsy has announced it will ban the sale of all animal fur from its marketplace, effective in August, making it one of the largest e-commerce platforms in the world to adopt such a policy

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The updated policy covers a wide range of goods and leaves little room for ambiguity: “Etsy prohibits products made from or containing natural fur from animals killed primarily for their pelts, regardless of age or origin. This includes products like raw pelts, finished garments, and accessories made with real fur from animals such as mink, fox, and rabbit.”

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The policy is the direct result of a 58-day campaign by CAFT [Coalition to Abolish the Fur Trade] that included more than 50 protests across 17 cities targeting Etsy and its affiliates