They can still update the OS without changing the major change number and only update the minor change and patch numbers. I just feel that they update the main number for advertising purposes instead of doing it as a telltale sign of what kind of changes are in the OS.
Selling the newness is definitely part of the marketing. Phone number goes up, ios number goes up, chip number goes up. If you are obsessed with having the newest shit, suddenly you no longer have the newest shit.
I have wondered if phone companies in general and Apple in particular might move to a two-year cycle. But given the size of Apple and the way some people get their new shit as a status symbol, moving to a 2-year phone update cycle would probably lose them literal billions.
They can still update the OS without changing the major change number and only update the minor change and patch numbers. I just feel that they update the main number for advertising purposes instead of doing it as a telltale sign of what kind of changes are in the OS.
Selling the newness is definitely part of the marketing. Phone number goes up, ios number goes up, chip number goes up. If you are obsessed with having the newest shit, suddenly you no longer have the newest shit.
I have wondered if phone companies in general and Apple in particular might move to a two-year cycle. But given the size of Apple and the way some people get their new shit as a status symbol, moving to a 2-year phone update cycle would probably lose them literal billions.