spoiler
Singer Ed Sheeran is facing the biggest controversy of his career after a storm over a decision to drop support act Macklemore from his US stadium tour following the rapper’s on-stage pro-Palestinian comments.
Sheeran is one of the most successful songwriters of all time. He has sold more than 120 million records and spent more than 1,000 weeks on the US album charts.
Part of his appeal - apart from those insidiously catchy songs - is his everyman persona. He looks and dresses like a fan on the train home from Glastonbury, rather than one of the festival’s headliners.
He has carefully cultivated a non-threatening, everyone welcome public image. In 2014, he donated his entire wardrobe to charity shops. The same year, he adopted a one-month-old kitten, saving it from euthanasia, and named it Graham. Today, he runs a charity providing music lessons to under-18s in his home county of Suffolk.
He tries to stay out of politics - usually only getting involved to campaign for issues like copyright protection and ticket touting, or to raise concerns over the impact of Brexit on touring musicians.
But like most artists, he leans left. In 2017, he said he supported then-Labour leader Jeremy Corbyn, despite not endorsing him at the stump.
“People thought that, because I didn’t put myself behind him, I wasn’t a Corbyn supporter,” Sheeran told the Sunday Times. “If you knew me as a person, and listened to my music, you would be able to make a pretty educated guess that he would be the kind of person I really dig.”
When it comes to non-musical issues, Sheeran prefers to remain circumspect. His reasoning, he says, is that music should unite. He views his concerts as a “place of safety and sanctuary” built on shared humanity.
This week, that argument has come crumbling down - creating a crisis for his reputation and career.
By now, you probably know the story. Macklemore was picked as opening act on Sheeran’s US tour, and on the first night made a speech saying “Free Palestine” and showing images of the destruction in Gaza.
The following night, he referred to the death toll as a genocide, a claim that Israel rejects.
He faced condemnation, with the organisation StopAntisemitism accusing Macklemore of “ambushing” the audience. Stadium owners, apparently led by the billionaire owner of the New England Patriots, Robert Kraft, put pressure on Sheeran and his promoters to drop him from the tour.
After a week of backroom discussions, they got their way.
On Tuesday, Sheeran issued a statement saying the decision was made by the promoters, not by him.
He said he had tried to build bridges between the parties, to no avail. And he said he was “not complicit”, arguing that his decision to remain out of the Middle East debate in public wasn’t proof he “didn’t care”.
“I am appalled by the conflict between Israel and Palestine,” he wrote. “The suffering and pain caused on both sides is a human tragedy. There are too many wars across the world causing immeasurable pain, none of which should be tolerated.”
He continued: “There is a reason I do not use my professional platform for politics - my audience includes young people, often children, of all backgrounds.”
The statement landed with a thud.
If Sheeran is so concerned about children, critics said, how come he hasn’t mentioned the thousands of children killed in Gaza?
Others pointed out that his abstention from politics was not absolute. He wore a “justice for Grenfell” T-shirt at Wembley Stadium in 2018 after the Grenfell Tower fire, played the Concert For Ukraine in 2022, and recorded a protest song about the Ukraine war with U2 earlier this year.
Questions were also raised about his relationship with Kraft. Sheeran sang at the businessman’s wedding in 2022, and in a subsequent interview called him “super sweet”.
Music journalist Jeffrey Ingold said Sheeran’s apparent acceptance of the decision to drop Macklemore seemed like “cowardice”.
“He is one of the biggest musicians in the world,” Ingold told BBC Radio 5 Live. "He has power and he has leverage. And he has essentially washed his hands and said, this is not my responsibility.
“He had options, right? He could have said to the promoters and the owners of the venues, including Robert Kraft, ‘You know what, we’re not going to do the shows there. If you’re not going to let us all perform, we’re not going to do it’. He could have found alternate venues.”
Hours after Sheeran’s statement landed, his tour went into crisis. All three support acts for the remaining shows - Finneas, Aaron Rowe and Lukas Graham - pulled out, voicing support for Macklemore. Beoga - who back Sheeran to play songs like Galway Girl and Nancy Mulligan - also quit.
Many of them said Macklemore’s axing, at the hands of a group of billionaire venue owners, represented a chilling effect on free speech.
Others from music and beyond have spoken out. Pop star Pink, who is Jewish, reposted an anti-Macklemore meme and then her own message, explaining why she was critical of the rapper’s comments.
Suddenly, against his will, Sheeran has become the centre of a political storm over one of the world’s most divisive issues.
Could Sheeran have handled it better when the controversy blew up? Absolutely.
In his statement, he said he wanted to continue the tour, to avoid letting down fans and the crew who rely on his concerts to make a living.
If he had threatened to pull the plug on the shows, he could have framed it as a protest for free speech - although that would still inevitably have been interpreted as an endorsement of Macklemore’s statements.
So, Sheeran stumbled into a Catch 22 situation. He was damned either way.
His nice guy image has taken a huge dent, and the “not my responsibility” tone of his statement certainly didn’t help.
Ingold says: "I think it will change the way people look at him and see him from this point forward.
“He has said he’s not complicit, but he actually is incredibly complicit in what’s happening [on this tour].”
Jem Aswad, executive music editor of Variety, says the episode shows “you can’t be neutral on this issue” - but points out that most people don’t go to Sheeran’s concerts to be reminded of issues like Gaza, “they go there to stop thinking about it and be entertained”.
Aswad doubts that this controversy will cause his career major damage, saying he doesn’t think most of the criticism “is necessarily coming from Ed Sheeran’s fans”.
“It’s coming from people who object to the way that he’s behaved in this [situation], and I’m not sure a lot of those people are really Ed Sheeran’s fans.”
We’ll find out when Sheeran plays his next show in Philadelphia on Saturday. A vocal contingent might make their thoughts known, but many will just be turning up to enjoy the music.
The loss of his backing band isn’t the disaster it may seem, either.
On previous tours, Sheeran has been the only artist on stage - accompanying himself on a loop pedal instead of relying on other musicians.
But once this run of concerts ends in Mexico this December, his next steps will have to be carefully planned.
Perhaps, in an age of febrile discontent, staying above the fray is simply impossible.
Nobody becomes that rich and famous by being a nice bloke. Nobody. It is takes a specific mind and acts to gather this amount of wealth
If he had threatened to pull the plug on the shows, he could have framed it as a protest for free speech - although that would still inevitably have been interpreted as an endorsement of Macklemore’s statements.
So, Sheeran stumbled into a Catch 22 situation. He was damned either way.
That doesn’t sound like a catch 22.
Yeah sounds like he could have just stood by Macklemore, called the bluff of the stadium owners and if they blackballed him, just performed at other venues with a lot more hype and street cred. He fumbled what could have been a total PR win. It’s only a “catch 22” if standing up for Palestine is unthinkable to you and cuts off that option.
buried lede: Sheeran played at Billionaire & Coercive, Budget Handjob Enthusiast Kraft’s 2022 [most recent?] Wedding. and called him a “Sweet Guy”.
my man lives in this guy’s pocket. “neutral”? what a fucking joke.
every decision by Sheeran here looks like it came out of a Brand Reputation Management Machine, built in a crisis suite. and it shows. guy is completely full of shit.
every decision by Sheeran here looks like it came out of a Brand Reputation Management Machine, built in a crisis suite. and it shows. guy is completely full of shit.
Its wild how we can easily identify that, but to get it through to liberals we always need to do a bunch of explaining about how:
our analysis is true, but it isn’t a dogma and doesn’t apply to 100.0% of situations, but it is a larger trend that makes these things predictable like 70% of the time (or more), but yeah I know you like Ed Sheeran (why tho?), but trust me even the wealthy people you like suck major ass because of their class interest and furthermore…
Now that it has been challenged by Palestine, the class interests are exposed and immediately obvious to even empty-headed liberals. A fair portion of chuds are even turning against israel (a fair portion of that swing is in the antisemitic/nazi direction, but not all of them are like that [yet]).
The bourgeoisie are going “all-in” for Israel, and they have already blown it. Max public support for fascism has come and gone (doesn’t mean we are out of the danger zone quite yet, though)
His music is the color beige put into soundwaves. He’s perfect for those who are looking for an artist with no viewpoint and nothing to say. He might just turn out to be the first humanlike AI.
when you’re mr nice guy to nazis, you might be working at the nazi bar
He always struck me more as internet “nice guy” than an actual nice bloke, but maybe that’s because I only remember some of his early stuff having a slightly creep vibe.
I only remember some of his early stuff having a slightly creep vibe.
I think it’s also just how the shit most cishet people think is “normal” courting and romance looks creepy and coercive to many of us, who aren’t. Most people think being a creep is fine as long as you’re nice about it, and he fits that description to a tee.
if you’re nice about it isn’t it definitionally not creepy?
For example: asking a service worker out on a date while they’re working is creep behavior, no matter how nice you are about it. And so many people I know have dated men who did exactly that, and who were nice about it.
Honestly, so much of cishet dating culture feels like it’s normalized harassment/coercion to me, as long as you put the niceness patina on it.
“He who stands for nothing will fall for anything.”
It remains a true statement.
He stood for Avoz and Zios, he just didn’t want to declare it for fear of backlash
Turns out that sometimes not picking a side still results in picking a side
As the libertarian losers but still great bass line writers Rush once said: If you choose not to decide, you still have made a choice.
He was supposed to be a nice guy? I always saw him as more of a soggy biscuit
He’s nice in the “I’ll excuse genocide if it protects my personal peace” way not in the “I care about humanity and my community” kind of way. “Nice guy” versus nice guy, basically
Same thing for Liberals.
girls don’t like nice guys like me anymore. they just want bad boys who say things like “genocide is bad”.The first half is basically his early records (source: my partner liked him for a bit)
Wonder if it’s too late for him to reverse his decision. If he was a dedicated zionist, he wouldn’t have toured with Macklemore to begin with and in some way it speaks for him that all the other people he toured with were also cool enough to quit in solidarity.
He has two choices-
- give a full throated apology, cut ties with Zionists and go on a “Free Palestine” tour with Macklemore with profits going to Gaza aid
- take the Zionist money and go full right-wing grifter
I guess there is a third choice of doing nothing and live a private life to enjoy his half billion dollars. But if he wants to remain relevant in the public eye, he has to take a hard stance now.
Eh. I think he’ll do neither of those things and wait for things to blow over. Some people won’t forgive him, but the majority of his audience will move on in the long run.
🎯
Too late for him to save a generally pretty unengaged and sizable chunk of his audience (which is increasingly 35+ women) probably.
Theres definitely a lot of younger people who were big fans won’t be going back and are fully disgusted and cursing his name (at least four between 16 and 29 that I know).
I think he’s cooked in terms of cultural cache and collaboration with a lot of more switched on peers though. Even they don’t care so much about the politics of it (they should obviously), he’s shown he’ll absolutely through his friends and collaborators under the bus if it’s good for his wallet.















