The new labels allow employees to change prices as often as every ten seconds.

“If it’s hot outside, we can raise the price of water and ice cream. If there’s something that’s close to the expiration date, we can lower the price — that’s the good news,” said Phil Lempert, a grocery industry analyst.

Apps like Uber already use surge pricing, in which higher demand leads to higher prices in real time. Companies across industries have caused controversy with talk of implementing surge pricing, with fast-food restaurant Wendy’s making headlines most recently. Electronic shelf labels allow the same strategy to be applied at grocery stores, but are not the only reason why retailers may make the switch.

  • fury@lemmy.world
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    7 days ago

    “If it’s hot outside, we can raise the price of water and ice cream.”

    Dude actually said that out loud. Wild. Teach me how to give that little of a fuck.

  • Jubei Kibagami@lemmy.world
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    6 days ago

    This is gonna suck for restockers when a lot of items get left at the cashier’s because Walmarts ghouls decided to raise the price between shelf and checkout.

  • JoshuaFalken@lemmy.world
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    While the labels give retailers the ability to increase prices suddenly, Gallino doubts companies like Walmart will take advantage of the technology in that way.

    “To be honest, I don’t think that’s the underlying main driver of this,” Gallino said. “These are companies that tend to have a long-term relationship with their customers and I think the risk of frustrating them could be too risky, so I would be surprised if they try to do that.”

    Rather than seeing an opportunity to use surge pricing, Gallino says retailers are likely drawn to electronic shelf tags to ensure consistency between online and in-store pricing.

    This person must live on another planet.

    Sure, the prices won’t be changing every six seconds, but anyone with half a mind can see these tags won’t be used only when stock or expiry are a factor. The prices will be up on the weekend to start. Then later it’ll be changing through the day to get higher prices between 4:00-7:00 when people are getting off work.

    The arguments of no longer needing people to do yet another menial task and increasing utility of labels for consumers both have merit, but this alien even says the primary factor:

    “The bottom line … is the calculation of the amount of labor that they’re going to save by incorporating this."

  • Juice@midwest.social
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    6 days ago

    So this is being sold a certain way, as a tech advancement that takes advantage of “surge” pricing, as if retailers are adopting the latest tech and profitability schemes. And in fact, wrt a huge company like Walmart that operates on wafer-thin margins scaled up to mass consumption quantities, I don’t doubt this will have some effect.

    But the fact is, these chains already had extremely dynamic pricing schemes, and would change many prices daily or at least weekly; its just they had employees walking around who manually scanned the items and replaced the labels. When I worked at a box retailer we had 3-5 people where this was their only job. And i didnt work at a place with half as many skus as walmart. So the real savings is in the value of the labor the company will cut from implementing these smart shelf labels.

    The initial investment will seem quite high, but businesses split up their capital investments over 10-30 years. So despite the hype, and even the predatory valance on the philosophy of the tech itself, in fact this technology, just like most technical advancement, is to automate the tasks of workers and eliminate their jobs. Profit is made from stealing from workers.

    • UnderpantsWeevil@lemmy.worldOP
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      a huge company like Walmart that operates on wafer-thin margins

      Walmart has historically run enormously wide margins, thanks to their “import shoddy crap from overseas” business strategy.

      • Juice@midwest.social
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        They’re vertically integrated so I doubt the stores themselves are making all of that profit. But you’re right, they’re very profitable as a company I was only thinking about the stores. especially since they handle every transaction from the moment its hits our shores to the moment it leaves the stores, accumulating little markups along the way as it’s passed from legally separate business to business, the warehouses are a different company from the trucking and logistics, as well as the stores; all owned by the parent co. But the store’s profits probably aren’t much higher percentage than any other box retailer or grocery store.

  • Rufus Q. Bodine III@lemmy.world
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    6 days ago

    So Walmart can easily raise the price while an item is in your shopping cart? Pick up a $6 bag of Cheetos and pay $8 at the self serve checkout.

    • GrundlButter@lemmy.dbzer0.com
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      7 days ago

      Remember, if a company steals from you and the entire country on a regular basis, it’s smart business. If you so much as steal food from them, you’re a monster.

    • Fades@lemmy.world
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      Nah fuck that, first off fuck you for stealing and secondly, it is way worse for these shitheads to have stock sit around and go bad instead of marking it as a loss cuz stolen.

  • randon31415@lemmy.world
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    Three thirsty people walk out of the desert, one at a time, and walk up to a water salesman. The first has $1, the second has $10, and the third has $100. What should the salesman charge in order to maximize profit while keeping all the customers happy?

    $1 sounds reasonable, if their are other water salesmen it would probably be the best price, but it leave a lot of money on the table.

    $10 sounds good, since 2/3s of the customers will get water and the saleman gets 600% more money.

    $100 is the price that gets the most money, but leaves 2/3s thirsty and is way above what you should charge for water.

    The answer, strangely, breaks the notion of “fair”. Let us pretend that these three bottles of water are the only sale this salesman will ever make, quitting the business right afterwards. Also, let us say that none of the three will ever see the other two people’s transactions. The answer then is to charge the first man $1, the second $10, and the third $100. Everyone gets water and the salesman gets the maximum amount of money. The problem is that we, subconsciously, feel that this is ‘unfair’ even though everyone got what they wanted. The ethical would set it at $1 while the businessmen would set it at $100 while trying to drive everyone else out of business. But what if the rich could be charged more than the poor? What if sales were based off of what each individual was willing to pay instead of which fixed price would garner the most profit?

    Would this be a better world or a worse one?

    • UnderpantsWeevil@lemmy.worldOP
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      The answer then is to charge the first man $1, the second $10, and the third $100.

      Would the ethical answer not be $0, on the grounds that all individuals are entitled to basic living needs regardless of their personal wealth?

      • Facebones@reddthat.com
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        For whatever reason people are always wandering out of this damn twilight zone desert, so you set up a filtered tap to offer for free, funded by bottle sales to the bougie bastards who’ll pay $10 or $100 just to flex.

      • randon31415@lemmy.world
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        Yes, that maximizes happiness at the expense profit, the polar opposite of setting it at $100 to maximize profit at the expense of happiness.

      • prole@lemmy.blahaj.zone
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        Yeah that thought experiment is so capitalist-brained that the person doesn’t even seem to understand your issue with the premise as a whole. That it’s ridiculous to put so much consideration into thought experiments about maximizing profits while selling water in the desert.

        Then they respond to this as if you just gave a legitimate response to their thought experiment, and that you wouldn’t be heckled by a room full of MBA students if you said what you just said in the marketing class the original commenter likely heard it.

  • catbum@lemmy.world
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    Alright, so I quite literally haven’t stepped foot into Walmart since June of 2015. The only money I’ve given them since was for two grocery pick-ups during early COVID when it was in a 5% cashback category on my CC. I have no idea of what changes have been made in the physical stores since then, and this sounds … Horrifying. What happens if the price changes before you check out? I would feel duped. Are they going to make you “check in” when you enter so they can give you the price at time of entry? Or are you SOL if you don’t make it to the cash register in time? And wouldn’t that extra rush to get out make them lose money on stuff you pick up wandering around? Or maybe they want you in and out as fast as possible. What a clusterfuck.

    I do love telling people about my Walmart-less living when it suits the conversation, and 90% of the time they are shocked, absolutely flabbergasted. “How can you do that?! Where do you get all of your stuff?!?” Well, like many middling American cities home to at least 20,000 people, there is a Target, Walgreens, a regional grocery store, Maurices, and for some reason like 12 auto parts stores right down the street. I can’t recall anything in Walmart, aside from exclusive clothing brands (if you can call them that), that I haven’t found elsewhere in at least some quantity-per-package. I get that people want a one-and-done shopping experience, but besides my routine Aldi stops, I don’t shop that much anymore, even online.

    My reasons? I would like to say that I am boycotting them for paying shit wages, being viciously anti-union, and all the other ethical shortcomings that never seem to improve. And that definitely is a part of it. But the main reason, the one setting me on my path toward Walmart Recovery (I should start up a Wal-Anon) was from the experience I had the night I needed to buy a broom, my last night or day in that store.

    It was somewhere between 11 and 1 am (definitely after 11) and I had just moved house into a… House. (I was in an apartment previously.) The place needed a serious cleaning, and I simply did not have the correct broom for the job. Picked out the broom and a few other cleaning things, all was well. But shortly before checking out, a group of rowdy youngsters in their late teens sidled by me, laughing about something while also eyeballing my cart with the broom and other boring household accoutrements. I was but 23. I guess I hadn’t shaken the adolescent anxiety of feeling judged about appearances and actions at that point, but the thought that these slightly younger peers were making fun of my broom shopping was too much to bear.

    “Oh my gawd, who buys a broom on a Friday night?? Get a life, ya loser.”

    “I did. I did get a life! I’m moving on up, bitches! I went from a 500 sqft apartment to an 800 sqft house with fuckin windows on all sides! I can put plants in every room, every nook and tiny-ass cranny! And I can bring my cat! And if that damn house of mine needs a broom at midnight, then my gods, I am going to go out and fucking GET ONE.”

    Anyway, that’s my story about how I broke up with Walmart. DM me for requests to join Wal-Anon, we have plenty of seats for everybody! (The room will be free of any and all Mainstays furnishings and the coffee will be served sans Great Value cups, I assure you.)

  • JimSamtanko@lemm.ee
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    7 days ago

    I hope this means that there won’t be any more junk mail bullshit adverts in my mailbox trying to get me to go to their stores- since they’ll change prices on a whim- there’s no need for them any more.

    • Blackmist@feddit.uk
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      Never been in a supermarket when they put the reduced price stickers out?

      Turns all our local pensioners from Night of the Living Dead to 28 Days Later.

  • Adalast@lemmy.world
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    Don’t worry, they will also be making it so you have to use their data mining apps that require unconscionable permissions just to see that they are changing prices every 10 seconds.

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    I’m sure there’ll be:

    • a lawsuit
    • local news coverage
    • a statement from some high up congressperson
    • a statement from the president “come on!”
    • a lengthy and expensive congressional investigation with the heads of the big three food stores where they’ll ask them if they know how facebook works
    • a convoluted bill passed that is based on the rolling average price creep over x consecutive hours that’s so confusing everyone just gives up and pays the surge price or starves as America tries as hard as possible to third-world our ass until Putin’s Russia (or North Korea or whatever) looks like the Promised Land by comparison (Reverse Babylon AD?)
  • Semi-Hemi-Lemmygod@lemmy.world
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    7 days ago

    If goods get more volatile in price maybe crypto could actually be useful for commerce. “This box of pasta went up 30% before I got to checkout, but Bitcoin is up 50% in the same time frame so it’s okay.”